Resources

Strategies for Overcoming Resistance to Change – CALEM 2019

Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.”  Yet, most higher ed institutions continue to attempt to implement new programs in the old way (decided, disseminate, and defend – the traditional way of change), which results in failed implementations 80% of the time due to resistance to change. 

Creating Marketing Strategies to Grow Enrollment – CALEM 2019

Today’s college students grew up in the digital age, and they experience and navigate the college search process differently. And the old ways of doing business – purchasing vendor lists, mailing view books, putting pretty pictures of your campus on your homepage – no longer work.

Overcoming Resistance to Change

What got you here won’t get you where you want to go.