The statistics are in: 68% of all “non-traditional” students make their enrollment choice based on location (w/in 30 miles of home), and 49% chose the institution they go to based on cost.
Hear TCL’s Dr. Drumm McNaughton and Vickie Sullivan, a 30+ year marketing and positioning expert, talk on how education institutions can grow enrollments and revenues by using positioning to attract the right types and numbers of students. Participants will learn:
- A holistic approach to gaining more students
- Practical examples of great branding and alignment
- Two reasons why institutions promise what they can’t deliver
Click here to view the webinar.