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Branding and Marketing – Part 2

Institutions of higher education started considering the importance of marketing about 45 years ago. However, many of today’s college and university leaders still struggle with how to effectively market their institution and its programs. Part of this issue is tied to...

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Higher Ed Branding, Part 1.

In today’s turbulent economic and political climate, higher education leaders are facing many challenges that they never have experienced before. Many institutions that previously have enjoyed sustained approval from policymakers, funders and other stakeholders are...

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The Changing Face of Higher Education

Higher education remains in many policymakers’ and key stakeholders’ crosshairs as needing organizational change. Changing student demographics and declining national and state funding compound the situation, leaving university and college leaders struggling to find...

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Costs of higher education – Solutions Blog

As we discussed in the previous two blogs, higher education leaders currently are dealing with issues related to tuition and enrollment decline as well as challenges to their budgets. While challenging, this time also has a silver lining. Proactive higher education...

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Costs of higher ed and budgets

Today’s higher education leaders are caught in the middle of two philosophies. The first philosophy is that the purpose of higher education is to prepare students to be good citizens, be civically engaged when they reach adulthood and prepare them for productive...

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The New Normal for Education?

Many leaders of higher learning institutions find themselves facing a new normal that encompasses challenges with enrollment, finances, academics and faculty. Perhaps these issues sound familiar: Decreasing and changing enrollment. Overall enrollment is dropping,...

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