Ninety (90) percent of institutions look alike to students and employers. And, in the current environment where enrollments are decreasing, discounting is increasing, and financial trending is negative, that isn’t good.
The issue isn’t planning – most universities do a pretty good job at this. It is differentiating/positioning, measurement, and execution. Instead, they lack:
- Differentiation – the plan is taking you to the same place that all other universities are heading, i.e., same programs, same courses, etc.
- Good measurement – they measure processes instead of institutional outcomes, and because of that people are focused on the parts instead of overall results.
- Shared vision – which results in resistance to change and lack of execution.
TCL can help. Our experts help you understand how you are currently perceived in the marketplace, assess your institutional capabilities and those of strategic partners, and do the deep market research you need to set you on the right path so that you are clearly differentiated and have the right strategies so you can recruit the RIGHT faculty and students for who you are becoming – students who will both persist and be good “recruiting ambassadors” for you going forward. AND, we do this in a way that eliminates resistance to change before it ever gets started.
It’s all starts with market research and differentiation, followed by planning that includes stakeholder input. Because, as Lewis Carroll (Alice in Wonderland) said, “if you don’t know where you’re going, any road will take you there.”
Want to find out where you stand? Take our Quick Survey below to find out. Or if you’d like to jump in head first, please fill out your email address here for a free 30-minute consultation with The Change Leader.