April 12 2017 0Comment

Positioning: The Key to Filling the Enrollment Funnel

The statistics are in: 68% of all “non-traditional” students make their enrollment choice based on location (w/in 30 miles of home), and 49% chose the institution they go to based on cost.

Hear TCL’s Dr. Drumm McNaughton and Vickie Sullivan, a 30+ year marketing and positioning expert, talk on how education institutions can grow enrollments and revenues by using positioning to attract the right types and numbers of students. Participants will learn:

  • A holistic approach to gaining more students
  • Practical examples of great branding and alignment
  • Two reasons why institutions promise what they can’t deliver

Click here to view the webinar.

drumm